The Uber Eats app is getting a beneficial social media makeover

When we are exhausted cooking and craving fast food, many of us turn to delivery apps such as DoorDash, Postmates, and Uber Eats. According to a survey by Business of Apps, Uber Eats is not only the number one choice for global food delivery, but also has been growing in the past year, achieving revenue of $4.8 billion during 2020. The company’s apps and websites need to stay ahead of the curve and provide the simplest possible customer experience when we order from the many listed restaurants and restaurants. Fortunately, the company plans to improve its application with some adjustments to make delivery look easier.
According to Restaurant Business, Uber Eats got inspiration for its latest app update from social media and integrated Instagram directly into the app so that restaurants can share the latest menu items and updated pictures. Through integration, customers can scroll through feeds and view special meals without scrolling through Uber Eats. The second aspect of the changes includes a new add-on called Merchant’s Stories that allows restaurants to post photos, menus, and more photos, menus that appear in the app’s user feeds. Uber Eats users can choose to follow the restaurant, and can view up to 7 days of stories.
Uber Eats has been calculating carefully and updating its user experience when necessary. The last upgrade of the app occurred in October 2020, when the app gained some new features, such as the ability to group orders with a single shopping cart, discover new restaurants without scrolling, and create a list of favorite restaurants . To simplify ordering (via Uber Eats). The recent update has expanded all these important functions and fully integrated delivery services into our lifestyle.
The latest social media integration bet on the idea that when it comes to food, all of us are real visions. In fact, research by Uber Eats showed that when customers clicked through a restaurant’s story, 13% of customers later placed an order (via Nation’s restaurant news).
If you think you are a foodie who likes to show off your food to friends, then this change is everywhere. Fortunately, we can continue to provide food the way we like, and even discover some local delicacies that we have never explored.