Deliveroo, Signature arrives: you can order directly from restaurants

The leading online food delivery platform is enriched with a new tool already used in the United Kingdom, Europe and Asia. New memberships in May.

The technological solution that allows you to order through the Deliveroo platform, using the website or the App of your favorite restaurant, arrives in Italy. This is the novelty that the leading online food delivery platform makes available to users and partner restaurants also in Italy. The new technological product is called “Signature”. It was designed and built by Deliveroo and is the only one of its kind in the UK, Europe and Asia.
How it works: on the restaurant’s website or on the App, the customer will find a personalized interface with the restaurant’s logo, colors and brand. The procedures for placing or receiving an order, on the other hand, remain the same for both customers and restaurants, and continue to follow the same steps as for a “normal” order on Deliveroo. It is, therefore, an additional opportunity for partner restaurants, struggling with the pandemic in progress, which through Signature will be able to count on an additional commercial channel, continuing to take advantage of the delivery service and customer assistance made available. by Deliveroo.

Partners already using Signature include Pokèria by NIMA (15 restaurants), Poke House (17 restaurants), Lievità (4 restaurants), I Love Poke (24 restaurants) and Nima Sushi (10 restaurants), in the following cities: Bergamo, Bologna, Brescia, Castelletto Ticino, Como, Cremona, Florence, Milan, Modena, Monza, Parma, Pavia, Rome, Seregno, Turin and Verona.

The advantages for restaurants. Reaching new customers: Deliveroo’s partner restaurants have the opportunity, through this new channel, to reach new consumers, also through targeted marketing campaigns; strengthen relationships with customers: with Signature, restaurants have the opportunity to strengthen their relationship with customers, interacting directly with the most loyal; improve the user experience: customers can order for home delivery or take away (“pick up” function) also through the website or App of their favorite restaurants.

“Deliveroo is the leading online food delivery platform. We want to become the reference company for food and we want to do so with the most advanced and effective technological services to support the growth of partner restaurants and give our customers the best possible food delivery experience ”, says Matteo Sarzana, general manager of Deliveroo Italy.

In addition to the new Signature, in May Deliveroo continues to expand on the Italian territory. This month, there will be six cities where it will be possible to start ordering from the favorite restaurants of their cities. In particular, the service will be active in Riccione in Emilia-Romagna, Nettuno and Anzio in Lazio, Ventimiglia in Liguria, Massa and Carrara in Tuscany. With these new cities, the total number of municipalities in which the platform is present rises to 279 with dozens of new partner restaurants.